Valuing Coca-Cola Using The Free Cash Flow To Equity Valuation Model
نویسندگان
چکیده
منابع مشابه
Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case
Today’s markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive factor. In order to compete, each company needs to develop an integrated communication campaign which includes di...
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ژورنال
عنوان ژورنال: Journal of Business & Economics Research (JBER)
سال: 2012
ISSN: 2157-8893,1542-4448
DOI: 10.19030/jber.v10i11.7362